A Resource Guide for Marketing

SEO in Kansas City and other marketing mix imageWelcome to Laoge888.com, a resource guide for marketing and advertising enthusiasts. Throughout this site, we’ll go over several case studies to show you what’s working in the world of traditional brick-and-mortar marketing as well as some bonus content…online advertising! We know a lot of you have requested a great deal of information regarding getting your brand or website in front of as many people as possible so we’ve added a special section for that a little further on down this page. A lot has changed in the world of marketing so be sure to check out our entire website before submitting a question. Chances are, we probably have already covered it. If you can’t find the answers you’re looking for, feel free to drop us a line.

Marketing to Retirees: A Study of Vein Clinic Marketing

Have you seen a lot of vein clinics pop up out of nowhere in the last decade or so? We have too! There are a couple of reasons for that. The first reason is that the demand is increasing. Since the baby-boomer generation is entering into retirement, more and more people are becoming concerned with the way that their skin looks and feels. Some people are even experiencing discomfort due to a condition known as “varicose veins.” To read more about treatment options and what exactly these conditions entail, be sure to check out this information on varicose veins on the SHCNH website. All we care about, really is the marketing behind these vein clinics.

In a nutshell, here’s how they are marketing these things: radio ads, billboards, media buying, full-page magazine ad placements.

I know what you’re saying already. “Yeah right, people don’t even read magazines anymore.” Well, you’re half right. Half of the population isn’t going to be affected by magazine ads, but the older generation of people still read them. Heck, these people still read the newspaper! So, the lesson we can learn from all of this is that if you want to get in front of your target audience, you have to know how they absorb different types of media.

Marketing to Sub-Niches: A Study of Astrology and Numerology

Most of us take a look at our horoscopes from time to time and don’t really put to much into their meanings. We just think that they are fun little things to keep in mind. On a personal note, I’m not sure how much I buy into them because they are ALWAYS positive. You never read a horoscope that says that this month is going to be very unlucky and that you should save your money. That being said, there are quite a few people out there that are really into this type of thing. We’ve looked at all of the leading numerology and astrology websites and have found out where they are spending the most money in advertising. Our findings indicate that most of these websites are putting a lot of money into Facebook ads. It’s not too important you know what a life path number, a numerology chart, or even a horoscope is at this point, but this is just an example of how to target a niche audience.

If you are marketing to a niche audience, then you have to find out where the fanatics are going, what they are doing in their spare time, what shows they are watching, and mainly – what pages they are ‘liking’ on Facebook. Once you do that, all you have to do is plug in that information when setting up your ad campaigns, do a little testing on your ad copy, offer something for free to collect emails, and boom – you’re off to the races!

Online Marketing – Getting Your Brand Out There

As a special request, we’ve added this little section to our homepage to help out some newer entrepreneurs in their quest for online dominance. If you’re a veteran search engine optimization expert, you can probably learn a thing or two from this section as well.

When marketing online, it’s important to know who your competitors are. Furthermore, it’s crucial to understand their positioning and pricing. When you’re just starting off, you are going into direct competition with the same companies that have been in the online marketing game for years. They know how to get in front of customers and they know how to sell their services. So, where does that leave us? We, my friends, are the underdogs. We have to work harder than these companies and their employees are willing to. We have to really drill down into our target market first and find out how to reach people that have otherwise been unaffected by these companies’ previous sales attempts.

This is actually pretty easy to do. When you look at it, you can see that most SEO companies are targeting national search terms and spending a fortune on pay-per-click ads. Unless you have the funds to compete directly with them, I wouldn’t recommend you going the same route. Competing on a local level is quite a bit easier. All you have to do, really, is focus on specific cities and neighborhoods (where there are a lot of businesses), and center your search engine optimization efforts around those localized keywords. Don’t just go after “best SEO company.” Go after a term like Kansas City SEO or something to that affect. As you can see by the linked resource, that’s exactly what one of the up-and-coming online advertising firms is doing with their marketing campaigns. Guess what. It’s working.