A Resource Guide for Marketing

Welcome to Laoge888.com, a resource guide for marketing and advertising enthusiasts. Throughout this site, well go over several case studies to show you what’s working in the world of traditional brick-and-mortar marketing as well as some bonus content on advertising! We know a lot of you have requested a great deal of information regarding getting your brand or website in front of as many people as possible so we’ve added a special section for that a little further on down this page. A lot has changed in the world of marketing so be sure to check out our entire website before submitting a question. Chances are, we probably have already covered it. If you cant find the answers you’re looking for, feel free to drop us a line.

Online Marketing: Getting Your Brand Out There

As a special request, weve added this little section to our homepage to help out some newer entrepreneurs in their quest for online dominance. If youre a veteran search engine optimization expert, you can probably learn a thing or two from this section as well.

When marketing online, its important to know who your competitors are. Furthermore, its crucial to understand their positioning and pricing. When youre just starting off, you are going into direct competition with the same companies that have been in the online marketing game for years. They know how to get in front of customers and they know how to sell their services. So, where does that leave us? We, my friends, are the underdogs. We have to work harder than these companies and their employees are willing to. We have to really drill down into our target market first and find out how to reach people that have otherwise been unaffected by these companies previous sales attempts.

This is actually pretty easy to do. When you look at it, you can see that most SEO companies are targeting national search terms and spending a fortune on pay-per-click ads. Unless you have the funds to compete directly with them, I wouldnt recommend you going the same route. Competing on a local level is quite a bit easier. All you have to do, really, is focus on specific cities and neighborhoods (where there are a lot of businesses), and center your search engine optimization efforts around those localized keywords. Dont just go after best SEO company. Go after a term like Kansas City SEO or something to that affect. As you can see by the linked resource, thats exactly what one of the up-and-coming online advertising firms is doing with their marketing campaigns. Guess what. Its working.